Having a great product but lacking the words to sell it effectively is a common challenge for many companies. This struggle often leads to missed sales opportunities — even when the offering is objectively superior. The core issue often isn’t the product itself, but the message the company sends — or fails to send. Common copywriting mistakes such as lack of empathy, poor audience understanding, or weak content structure can directly cost you sales.

In a fast-paced business environment where resources are often limited, the ability to achieve noticeable results quickly is invaluable. This is where so-called “quick wins” or “low-hanging fruit” in marketing come into play. These terms refer to actions or changes that deliver significant improvements in a relatively short period of time, typically with minimal resources. They are characterized by high impact and low effort. This approach allows marketers to focus on the “easy pickings” — tasks that are simple to implement but can yield disproportionately meaningful results.

The following tasks are examples of “low-hanging fruit” — they require minimal effort but can deliver significant impact, helping businesses overcome common marketing challenges.